Analytics & Insights

Analytics and Insights

Data that tells you something you can actually act on.

Most businesses have analytics installed. Few of them know what they're looking at. A page view count doesn't tell you whether your website is generating leads. Neither does a bounce rate on its own. What matters is whether the right people are finding you, staying, and taking action.

Analytics work starts with making sure the right things are being tracked, then building a reporting system that surfaces what actually matters, then interpreting it in a way that informs real decisions.

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What This Covers
  • GA4 setup and proper event configuration
  • Conversion tracking for the actions that matter
  • Google Tag Manager implementation
  • Custom dashboards built for your use case
  • Data interpretation, not just delivery
  • Recommendations based on what the numbers actually show

The Deliverables

What's Included

Every engagement is scoped around your specific situation. These are the components that make up the work.

GA4 Setup

Full Google Analytics 4 installation and configuration.

Conversion Tracking

Form submissions, calls, and key actions tracked correctly.

Tag Manager

Google Tag Manager container setup and ongoing management.

Custom Dashboard

A monthly dashboard showing only what you need to see.

Search Console

Google Search Console setup and integration.

Monthly Report

Written analysis with findings and recommended next steps.

Ready to Get Started

Let's Talk About Your Project

Tell me what you're working on. I'll give you an honest assessment of what makes sense for your situation.